Exploring the possibilities of Virtual Reality technology across, Education, Gambling, and Advertising

Virtual Reality is one of those inventions that creates a huge foray of attention in a lot of industries. Because it’s potential is so vast it’s a first over the finish line race to capitalise on the technology and find a way to revolutionise your business or product.

One of the reasons virtual reality exceeds is that it creates an immersive and escapist environment. Where once this would have been associated with lazy video game players and other ‘useless’ activity new industries are taking advantage of the technology and using it to benefit their businesses and customer base. Here are just some of the industries taking advantage of virtual reality and using it to innovate.

Education

They say you learn more from experience than you do from reading out of a textbook or listening to a teacher. Schools across the country have opted to invest in virtual reality technology to deliver students young and old with immersive lessons that place students at the centre of stories, where decisions can be made to both educate and explore. For example, imagine a history student learning about Ancient Greek civilisation, rather than reading out of textbooks, students can engage with virtual reality and transport themselves through a VR headset deep into a historical moment.

We’re a long way off before we get this sort of technology across all classrooms but it offers food for thought on the possibilities of what can arise from this technology through intense funding and infrastructural planning.

Gambling Industries

The online gaming and e-gaming industries are one of the most recent markets to capitalise on virtual reality technology. Reports suggest that gambling wagers are set to rise from around $58 million per year to roughly $520 million per year by 2021. Perhaps the closest we have to VR gambling at the moment is live virtual casinos. Live casinos enable you to play from the comfort of your own home while playing with a live visible dealer through a VR headset.

Scott Manford, CEO of Wizard Slots said: “At Wizard Slots we welcome any new technology that is going to push the industry forward and offer our customers a more immersive gameplay experience. Virtual Reality is still in its infancy within the gambling sector so it will be interesting to see how the technology develops.”

“The most pleasing progression would be to see gambling companies and casinos working together with the VR industry to develop online slot games that are both efficient and cost-effective for the average player. If we look at the quality of some of the branded video slots we already possess you can only imagine the scope that VR will have on the Gambling industry.”

Because VR is such a new technology predictions suggest that this technology in the gambling industry will take a while to implement across the broader landscape. Some smartphone companies now have VR headsets that can be applied to headsets which could offer a remote casino experience like no other.

Advertising

It’s no surprise that the advertising industry are taking advantage of VR to market products to consumers. Advertising however, could also be something that could cross-reference a multitude of industries. If VR advertising can capitalise on the sensory weaknesses of humans then they can bridge the gap between TV and Print adds to create a marketing method that customers simply can’t turn down. Similarly though, the roadblocks come with the battle for cost-effectivity and the implementation of this sort of technology on a mass, accessible scale.

What’s next?

Oculus, HTC, and Samsung are all leading the way in developing VR software and devices that can be applied to mass-market items but the question remains of how cost effective this will be and how necessary it is to the markets. Perhaps it’ll take a proven case study for industries to whole-heartedly get on board with virtual reality. But for now it remains a spectacle that is yet to be taken advantage of.

How finance companies digitally empower customers

Banking and financial services – everyone needs them – but it’s only recently that people are learning to use them more effectively to meet their specific needs.

Part of the reason for this is the increasing quality of financial information that’s available online – you don’t have to settle for whichever financial product is thrust in your direction whether its a loan, credit card or a debt solutions such as a Trust Deed, you’ve got a world of comparisons and options literally at your fingertips.

But what are banks and financial organisations doing to keep up? If you can understand how you’re empowered as a customer, you’ll be able to decide if you’re getting the best experience possible…

Why web and app design matters

The average person picks their phone up about 75-100 times in a day. Despite the fact we still refer to our do-everything pocket computers as ‘phones’ – we actually spend 90% of the time we’re holding them using apps.

Of the millions of apps available to us, we tend to prioritise around 5 – with app checking becoming more of a habit or compulsion than a necessity. The reason we’re able to open them and navigate our newsfeeds and timelines so quickly is because of the way they’re designed.

Time spent on an app means money for the business behind it, whether that’s through additional features that’ll make your life and habits more pleasurable – or advertising that’s put in front of you, the more time you’re ‘in the shop’ – the more likely you are to spend.

Keeping you there is ALL about good design and compelling content. Not convinced – here’s how the best financial websites are keeping you as a customer:

Brand is key

People like environments in which they’re comfortable. Your favourite restaurant, room in the house or retail outlet are all examples of this – but it’s also true of your digital life.

The chances are you know your way around your email inbox – or you favourite social media app. Access them through your browser and you’ll see all those familiar and comforting logos, buttons and layouts – just as you will if you pick up your tablet, laptop or any other device you can access it on.

Financial institutions know that if they can do the same you’ll feel at home using their services – so expect to see consistency of branding, user interfaces and layouts no matter where you log on. The more you use their services the more comfortable you become with handling your finances – handing control over to you – no matter how you’re digitally interacting.

Educate and inform

Since the financial crash of 2008, financial organisations have been viewed with some suspicion by consumers – and that’s a view that is unlikely to end up with signatures on dotted lines for money products and services.

The only way around this is to win trust back – and banks have been doing so by producing exceptional content that’s designed to educate and inform existing and potential customers. This can’t just be any old content though – it has to offer significant value – and one of the best ways of doing this is explaining how people can stay in control of their finances.

The last 5 years have seen increasing numbers of online and print articles and designed to help people make the very best decisions around what’s best for them financially – whether that’s saving, investing, managing their current account or finding appropriate credit products, banks are keen to been viewed as less predatory – and more like a trusted financial partner.

Customer first

Although we’ve covered the benefits of banks offering good advice and support via well produced and marketed content – talk is cheap unless the same organisations are willing to back those seemingly good intentions up with products that area created with customers (and not just profits) in mind.

Doing this requires so deep analysis of customer’s online behaviour. What are people reading about? What are people researching? How does their profile fit with what other people are looking for and using?

Data is very powerful – and has traditionally been used to find ways of maximising profits for organisations. Now, financial bodies are using this data to create products that answer the demand of their customers. A big benefit for banks who can respond quickly in a world of comparisons and quick alternatives – and a huge benefit for customers, who get what they want – instead of what they’re given.

Security

Crime is changing – 20 years ago the bank robber’s chosen weapon was a gun, now – it’s a laptop.

One false move, click or inputting of details online can lead to significant losses – and it makes people nervous. Nerves do not lead to empowerment and a deeper understanding of what can be done with your finances online – so banks need to reassure.

That reassurance doesn’t come in the overt ways you might think. Consistency is one of the biggest factors in letting you know you’re safe. A financial organisation’s website has to be perfectly branded with those brand guidelines applied flawlessly across all communication – digitally, on paper, at physical branches and even verbally… inconsistencies call brand authenticity into doubt.

While security is important – a balance needs to be struck to make sure it is not prohibitive to a customer who’s legitimately trying to use their service. Steps forward in mobile technology have made this increasingly feasible – with fingerprint log-ins and other similar functions being adopted to make sure your account is safe.

Diverse customer service

In days gone by, banks would open from 9am until 5pm – so if you worked the same hours you would struggle to use their service. Even in the days of telephone banking you often had to sneak a phone call during a lunch break if you wanted to speak to someone.

Not being able to interact with your bank is the exact problem banks now try to solve through technology – meaning websites will try to solve you problems with extensive FAQ sections, email support, instant messaging services, call back request form and much more. Allowing access to the support that surrounds your account is an absolutely vital step in empowering your account holders.…

4 ways artificial intelligence will change your internet experience

Image result for artificial intelligence

The jury is out on artificial intelligence (AI) – and there are great minds on either side of the debate. Some, like science heavyweights Elon Musk and Stephen Hawking, predict an AI catastrophe for the human race – others, like tech giant and Facebook founder Mark Zuckerberg, think advancing computer awareness can only benefit.

Whichever side you’re inclined to agree with, there’s no doubting that AI is quickly evolving – and as it does – becoming a more and more prominent feature in everyone’s life – not least when we’re online.

AI will change the way we use computers and the internet.

Where are we now?

There’s a perception of AI as being a robotic assistant, on demand when you think you need some help. We’re seeing some services like this already; Siri for example – or connecting your home with devices like Amazon Echo or Google Home.

While these kind of services and devices might have a Jetson’s robot maid feel to them, they’re actually a heavily watered-down version of what AI is really about – and that’s purely because they actually ‘know’ very little.

Instead of collecting and analysing data, they’re really just voice activated tools to help you input, search and retrieve information for yourself.

AI for business

The true harnessing of AI is currently done by big business – and when I say big, I mean tech giants. Sure, the basics are filtering down to the masses, but your Google Home is positively prehistoric when compared with the algorithms and processes running in Google’s data centres.

That’s because big worldwide business data is worth billions – if not trillions – to the companies who are collecting it, analysing it and making decisions based around the results. Individually, your data’s worth very little to anyone but you – so unless you’ve got millions of pounds to have it all captured and used for your advantage, you’ll have to accept that the most advanced AI is out of our reach.

But, in the same way an Apple Watch is more powerful than all the systems that put man on the moon – the tech will become accessible in time, and when it does, this is what it’ll do to your online experience:

Shopping

Shopping online makes you a prime target for retailers – they know some important things about you, firstly, you spend money; secondly, you’ve bought a particular product.

So, at the moment, you’ll get recommendations about what other people have bought who also purchased that product. You’ve bought a sofa? Perhaps you’d like these cushions – etc.

These recommendations are based on a fairly thin data – but what if that retailer knew your age, your gender, your income, the colour of your living room, the pins you’ve favourited on Pinterest, the designers you follow on Facebook and the most popular products bought by people matching your exact demographic?

It might sound far-fetched to think such details would ever be available in one place – but apps and services are experts at extracting that info – and who wouldn’t want the very best recommendations from an AI that knows you better than a friend or loved one?!

Diet

You probably think your diet has nothing to do with your online life – and while that might be true now, the future of internet use predicts something totally different.

It’s not at all uncommon for the health conscious to track their fitness and eating with handy apps – so, once again, you’re feeding into the ‘big data’ brain of AI. That data can then be compared to larger trends in an effort to predict what you’re going to do – or support you to move in a particular direction.

Let’s say you’d like to lose a little weight.

You input some current statistics, dietary preferences and goals – then put your waistline management in the hands of an AI. It’ll shop for you, source recipes for you, manage your eating and drinking times, point you in the direction of the best restaurants and menu choices, suggest types, times and intensity of workouts, manage your sleep… and much more.

Here’s a tough fact:

Humans are not reliable; there are too many variables standing in the way of achievement – if there weren’t, everyone reading this would be doing so laid on a beach that they owned. Putting emotive decisions in the hands of AI removes human unreliability – and turns your goals into simple step-by-step tasks, managed by something smarter and more objective than you.

Productivity

The holy grail! If we could all work without distractions and procrastination we’d probably have colonised the solar system – instead, there’s simple stuff on most to-do lists that’s been there for two weeks.

When an AI understands your day – and builds that data into a bigger picture of what an average day of behaviour looks like for you, it could – and will – adjust your environment to help you achieve whatever goal it is you desire.

Intelligent handling of apps, schedules, distractions and general life tasks is something that evades most people to some degree – and that’s before you’ve unravelled the psychological and physiological variables that influence your ability to work.

With the right data, an AI could create a workload that’s passed to you a task at a time – based on your lifestyle, diet, business priorities, preferred work style – and a million other micro-influencing factors that don’t feature until you can analyse your every move and understand how it all comes together to create a bigger picture for you.

Love

Internet dating is now the way the majority of relationships start. At the same time, divorce and separation rates are as high as they’ve ever been.

What if AI could cut through the parading of peacock feathers that happens when we try to meet a life partner and match us on the more important life and personality components? There’s someone out there who reads the same books, has the same goals and desires, enjoys the same venues and locations and even likes the same cat videos on YouTube…

But there’s 7 billion people in the world – so how do you find the right frog to kiss?

AI will do it for you – and it’ll be based on more data than you could ever imagine. An incredible psychological profile can be built around your movements, habits, geography, spending, browsing, the amount you talk, the words you use and type – and much more. Compare your data to billions of others – and AI can become cupid.

Super advances in AI

Experts suggest that a ‘thinking’ AI with the ability to access all current data and data collection methods could advance its knowledge so quickly that the biggest issues faced by mankind could be solved overnight.

The same experts calculate that for every day spent collecting and understanding data, a machine could advance it’s own knowledge the same amount that mere mortals have done in 20,000 years. If that kind of AI knowledge doesn’t help you choose the next boxset to watch or help you lose a few pounds – nothing will!…

The Rising Popularity of Online Learning and its Advantages

Taking online classes has risen popularity among students because of the advantages it offers. Whether you are looking to work for an IT Support Company in Edinburgh or become a teacher. Students who study online told that they have more time to do other things, like working. Today, there are almost three million students currently enrolled fully online while six million are taking online courses.

The question is: “What are the advantages of learning online than that of traditional school?”

Variety of programs and courses

Unlike a traditional four-year course in a university, online learning gives you the freedom to learn anything you want. Online learning provides a wide variety of programs and courses which can be taken anytime you want. After accomplishing the course, you will be merited an online academic certificate or degree.

Lower costs

Most of the offerings in online learning are much cheaper than going to traditional school. Moreover, there are no commuting costs and other expenses we make when we go to school. Since all the resources are found on the internet, you also do not have to buy textbooks and materials to accomplish a requirement.

More comfortable learning environment

A regular student has to follow a daily routine from home to school, wearing a uniform and bringing bags of books. While online learning can be done even if you are on your favorite pajamas. Everything is done online – lectures and assignments. So you have all the benefit of doing your learning from the comfort of your home.

Time flexible

A traditional school gives you your schedule. In online learning, you are free to plan your study time and your rest day. Students can work in the morning and study in the evening. The course materials are always accessible anytime, so there’s no need to follow a strict time schedule.

Improve your technical skills

Now, it is more advantageous for a person with technical skills because of the modernization which leads to automation and computerization of almost all operations. Through online learning, you can improve your understanding with a computer and can help you navigate through different systems. You can also participate in online courses about video editing, web coding and more.

Avoid commuting

Probably, this is one of the perks of studying online, you do not have to travel to go to your school. You don’t have to endure traffic, find parking spaces, miss important family time and leave work early to go to class. Plus, you avoid the risk of accidents and natural disasters.

 …

The Vision of Artificial Intelligence and how it can Improve Education

Technology is indeed an essential indicator of human progress. Every day, there is a new discovery that would unfold another chapter of the world’s modernization. As computers get smarter each day, it may reach the level in which it may use an artificial intelligence (AI). Artificial intelligence is a vision in science in which machines can exhibit intelligence rather than humans. Despite doubts about its future existence, artificial intelligence promises advancements that could improve education:

Virtual Education

As a smart and interactive machine, artificial intelligence can make the learning of an individual much more creative through various materials including videos, graphs, photos and presentations of the lecture. AI can take the teaching strategy to a whole new level through bringing the digital experience to the student.

Personalized Learning

AI can provide a personalized learning system in which the computer or the AI machine can provide much time on the individual learning. The AI can address solely on the individual’s strengths and weaknesses. Through this, the AI can determine if the individual has really learned.

Intelligent Moderation

Unlike a classroom setting in which students are obliged to follow a pre-determined syllabus, AI can create customized lecture plan and module. AI will make sure that the student has really understood the lesson before moving on to another discussion.

Real-Time Assessment

It takes time for teachers to evaluate the performance of their students. On the other hand, AI can provide real time evaluation in which it can automatically determine if there are mistakes or areas which the student could possible improve. It can also immediately assess the problem-solving skills of the individual.

Machine Translation

Being an intelligent machine, AI is expected to know various languages. This can be perfect for everyone in the world as AI can manage to adjust to the culture and language of its student. This will address the learning gap between educators and learners with different cultures.

Empowerment

AI can grant education experience to our brothers and sisters who have not experienced education due to cases like oppression, disability, and poverty. Through this, these communities will be empowered and can enjoy the benefits of an educated person.…

5 Transformative Contributions of Technology to Education  

Technology has brought many advancements in our way of living. It has drastically improved various fields in the world, especially education. Today, education has been more convenient for students and teachers have been more efficient because of the rise of technology. Here are the five contributions of technology to education that improved the way of learning:

Online Resources

Gone are the days when students have to gather books, encyclopedia, journals, and publications to gather information about a matter. Now, in just a single click, the Internet feeds you with thousands of online resources where you can get accurate and essential information.

Multimedia Learning

Learning has never been this convenient now in which educators use televisions, projectors screens, gadgets and computers in teaching their students. Multimedia learning encompasses visual, auditory and kinesthetic capacities which make learning for students easier. Moreover, teaching materials now involve digital presentations, animations, narrations, and videos, among others.

Learning Software

Since the computer age, there have been millions of software used to widen the skills of the students. This software specializes in various areas including multimedia production, bookkeeping, accounting, and engineering which includes how to work with strapping & banding tools, among others. These tools helped students to arrive with more accurate results and productive outputs.

E-Books

Schools have gradually transitioned from the use of books to tablet learning. The learning materials are in form of electronic books. Instead of having actual books, students can access their lessons and accomplish their assignments in their tablets where their learning materials are downloaded. Since e-books are easier to produce, they are sold much lesser than books. This makes learning easy for students without the burden of carrying five to 10 books every day.

Social sharing

The rise of social media has also helped students improve their learning. Various social media platforms allow connecting with each other. Technology has upgraded communication in which students can share knowledge and information instantly through social media. The platform also allows them to send learning materials easier.

Undeniably, technology has transformed education in a way that it has improved the students’ way of learning. The acquisition of information is much faster and the accuracy of the lessons are on point.…